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Sales Operation System for B2B Manufacturers

You are running the entire business.Who is running your
Sales w/ Production?

Enquiries die in WhatsApp. Quotes live in someone's Excel. The plant hears about an order after it has already been promised. SysOMS puts one governed line from enquiry to dispatch, marketing, sales, production, quality, inventory and dispatch on the same record.

Enquiry → Sales

Nobody owns the callback, and nobody knows it was missed.

Sales → Quotation

The rate and the specification are decided outside any system.

Sales → Production

The plant is told after the date has already been promised.

EnquiryProspectLeadRFQFeasibilityQuotationApprovalOrderSales Admin reviewProductionQualityPackingDispatchRepeatEnquiryProspectLeadRFQFeasibilityQuotationApprovalOrderSales Admin reviewProductionQualityPackingDispatchRepeat

The four pillars

Recording what happened is easy. Governing it is the work.

These four disciplines are enforced by the system, so they survive a busy Tuesday.

01

Follow-up discipline

No lead sits without a next contact date. Overdue work surfaces on My Day before anything else does.

02

Price governance

Price books by product, class, region, slab and delivery basis. Deviations need an approval, not a phone call.

03

Specification intelligence

Specification templates per product family, typed fields, repeatable groups, conditional values, so the plant gets a buildable spec.

04

Sales–production handshake

A Sales Admin review gate sits between a booked order and the shop floor, with committed dates and stock holds attached.

One sale, enquiry to dispatch

Follow a single lead through sales, production, quality and dispatch.

Sales does not stop at the booking. Every stage is a real state with an owner, a rule and an audit entry, not a status someone types into a sheet at the end of the week.

  1. EnquiryCaptured with source, medium and campaign attached
  2. QuotationRate from the price book, specification from the template
  3. OrderBooked from the quote, or directly, a customer PO is optional
  4. Sales Admin reviewSpecification, rate, credit and stock checked before release
  5. ProductionJob card on the floor, material issued against the BOM
  6. QualityHeld batches cannot be packed, whatever the pressure
  7. DispatchBuilt from packed bundles, challan printed, OTIF measured

Sale · illustrative

Enquiry
Line 1 · Weldmesh panel 4×2 m, 4 mm, GI×1
Line 2 · Barbed wire IS 278, 12.5 kg coil×1
Line 3 · Binding wire 18 SWG×2

Rate

,

Released

,

OTIF

,

Enquiry

Enquiry to dispatch

Nine areas of the business, one record between them.

Marketing hands to sales, sales to quotations, quotations to orders, orders to the plant, and nothing is re-typed on the way.

Why follow-up discipline is the whole game

We don't publish invented metrics. These are published ones.

Every figure on this site carries its source. Where we have no published number, we describe the mechanism instead.

7x

Firms that respond to a web enquiry within an hour are about seven times likelier to have a meaningful conversation with a decision maker than those that wait even an hour longer.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011

42 hrs

Average first-response time across 2,241 audited companies, while 24% never responded to the enquiry at all.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011

Where it fits

Built around how Indian plants actually sell.

Coil, bundle, GSM, tolerance, MOQ, rate contract, the vocabulary is already in the system.

Where we stop

SysOMS does not do your accounting.

SysOMS ends at a commercially closed, dispatch-ready order. It does not raise invoices, maintain ledgers, compute outstanding balances or file GST. Those stay with SysMarq, Tally, Busy or your existing ERP, which pull orders, order lines, production orders, dispatches and quality from SysOMS through key-scoped read endpoints.

Not in SysOMS

  • Invoicing
  • Accounting ledgers
  • GST filing
  • Outstanding & ageing

Handed off to

  • SysMarq (AI ERP)
  • Tally
  • Busy
  • Your own ERP via public pull API

System of Marketing & Sales

Put enquiry to dispatch on one governed line.

Tell us how your plant sells today. We'll show you where the line breaks and what it takes to close it.