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Demand capture

Every enquiry lands as an owned lead, with its source attached.

Enquiry forms on your own URL slug or embedded in your website, UTM capture, duplicate detection and one inbox that nothing falls out of.

UTM

Source, medium, campaign

Embed

Form on your own site

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Enquiries without an owner

The problem

Enquiries arrive on WhatsApp, on a personal mobile, through IndiaMART and through the website form that mails one inbox nobody reads. By the time anyone calls back, the buyer has already been quoted by two competitors.

What SysOMS enforces

Every captured enquiry gets an owner and a next-contact date before it can rest.

Duplicate detection checks a new enquiry against open leads before creating another record.

Source, medium and campaign are captured at intake, not guessed later.

Inside marketing.

Enquiry forms with custom slugs

Build a capture form per surface, website, exhibition, campaign, each on its own link, each with its own attribution.

Website embed

Drop the same form into your existing site as an iframe. No third-party form inbox in between.

Duplicate detection

New enquiries are matched against open leads so the same buyer isn't worked by two people.

Attribution report

Leads, quotations and orders traced back to source and campaign, so spend is judged on orders, not clicks.

A day in this module

  1. Open the enquiry inbox; new enquiries are already stamped with source and campaign.
  2. Assign or let routing assign, every enquiry leaves the inbox with an owner.
  3. Check the attribution report at month end against booked value, not lead count.

Hands off to

Sales CRM

Assigned enquiries become prospects and leads with a mandatory next action.

Continue the line

Adjacent areas.

System of Marketing & Sales

Put enquiry to dispatch on one governed line.

Tell us how your plant sells today. We'll show you where the line breaks and what it takes to close it.