Missed delivery dates
The date was promised before the plant saw it.
Wire plants miss dates because the drawing machine load and rod availability are checked after the promise, not before. A short review gate between the booked order and the shop floor, where the plant confirms the date, removes most of the slippage.
In short
Wire plants miss dates because the drawing machine load and rod availability are checked after the promise, not before. A short review gate between the booked order and the shop floor, where the plant confirms the date, removes most of the slippage.
The cost
What the gap takes every month.
1 in 5
Orders delivered later than promised
Usually where a coil size needed a die change nobody had scheduled.
Hours a week
Spent by sales chasing the floor for status
Time that produces no output for either side.
One ordinary week
How it actually happens.
An officer promises delivery in eight days to close an order for GI coils. The plant is already running a high-carbon batch and the die change costs half a day nobody counted.
On day seven the customer calls. Now the works manager reschedules, another customer's order slips, and a second promise is broken to keep the first.
The review gate would have caught it in ten minutes on day one: material position, machine load, realistic date, then the promise.
The fix
Three steps, in this order.
01
Review the order before it reaches the floor
Specification complete, price approved, material position known, before any date goes to the customer.
02
Commit the date from the production board
The date comes from the current load and material lead time, not from the negotiating table.
03
Record progress at the job card
Status is a by-product of production, so slippage is visible days before the customer notices.
Straight answers
What owners ask us here.
Will a review gate slow down order confirmation?
It adds minutes, usually the same day. It removes the week that gets lost when a date has to be renegotiated.
Who owns the committed date?
The plant confirms it and sales communicates it. That single change ends most of the argument between the two.
How do customers see progress?
Through a link to their order showing stage and committed date, so they stop calling the officer for status.
Questions people ask
Straight answers, no sales talk.
System of Marketing & Sales
Put enquiry to dispatch on one governed line.
Tell us how your plant sells today. We'll show you where the line breaks and what it takes to close it.