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Orders and production

How do you commit a delivery date you can actually keep?

Commit only after the plant has seen the order, the specification is complete and the material position is known. A date given at the negotiating table is a guess, and the guess becomes your reputation.

In short

Commit only after the plant has seen the order, the specification is complete and the material position is known. A date given at the negotiating table is a guess, and the guess becomes your reputation.

Every plant has one person who gives optimistic dates to win the order, and one person who pays for them. Usually the second person is the works manager and the third is the customer.

The alternative is not slow. Confirm the date within a day, but confirm it from the production board, against the current load and the material lead time.

Once committed, the date lives on the order, not in a conversation, and any slippage is visible to the salesperson before it is visible to the buyer.

System of Marketing & Sales

Put enquiry to dispatch on one governed line.

Tell us how your plant sells today. We'll show you where the line breaks and what it takes to close it.

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