Glossary
First response time
The time between an enquiry arriving and a human making contact about it.
In short
The time between an enquiry arriving and a human making contact about it.
It is the most controllable number in B2B sales and the one most plants never measure. The buyer is usually asking three plants, and the first substantive reply shapes the specification.
Measure it per person and per channel. It always degrades when the team is busiest, which is when enquiries are most valuable.
Where SysOMS handles it
Recorded automatically from enquiry capture to first logged contact, and reported by person.
System of Marketing & Sales
Put enquiry to dispatch on one governed line.
Tell us how your plant sells today. We'll show you where the line breaks and what it takes to close it.