Dispatch and delivery

How do you keep a buyer informed about their delivery?

Share status from the order record itself, through a link the buyer can open, rather than a daily phone call. Buyers who can see progress stop chasing, and your salespeople get their mornings back.

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In short

Share status from the order record itself, through a link the buyer can open, rather than a daily phone call. Buyers who can see progress stop chasing, and your salespeople get their mornings back.

The chasing call is a symptom of an information gap, not an impatient customer. Given a way to check, most buyers check and stay quiet.

A read-only link per order, showing stage, committed date and dispatch detail, covers almost every question a buyer asks.

When a date does slip, telling the buyer before they ask is what protects the relationship. That is only possible if your own people see the slip early.

What records should go out with a dispatch?

Packing detail by lot or coil, quality results for the batch, marking or tagging as the buyer specified, and the dispatch document itself. If a complaint arrives four months later, these records are the entire defence.

How do you reduce delivery complaints from B2B customers?

Most complaints come from three causes: a specification that was interpreted, a date nobody in the plant agreed to, and material dispatched without its quality record. Close those three and the complaint volume falls sharply.

System of Marketing & Sales

Put enquiry to dispatch on one governed line.

Tell us how your plant sells today. We'll show you where the line breaks and what it takes to close it.

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